Bersih 2.0, as the organisation has branded itself for the 2011 rally, is chaired by former Bar Council president Ambiga Sreenevasan. Ambiga served as president of the Bar from 2007 to 2009 and is a recipient of the U.S. State Department's International Women of Courage Awards.
Ambiga has summed up the main issues raised by the organisation she leads as "unhappiness... in the Sarawak [election], unhappiness about corruption, [and] unhappiness about the independence of our institutions." She said demands made during the first rally in 2007 have not been addressed, hence the follow-up rally.
The communiqué issued by Bersih issued in 2007 called for reforms to Malaysia's first past the post electoral system, ensuring the independence of the Election Commission (EC), eliminating electoral practices deemed unfair to opposition candidates, eliminating corrupt campaign practices, equal access to the media for all political parties, and instituting a caretaker government during election periods, among others in the long term. It also asked for immediate action to introduce indelible ink to prevent multiple voting, the abolition of postal votes, a complete revision of the electoral roll and equal access to state-owned media for all political parties.